Privacy Policy

Review how Business Water Solutions collects, uses, and protects your personal information when using our website.

Effective Date: July 18, 2026

1. Introduction

Welcome to Business Water Solutions ("Company", "we", "us", "our"). We are committed to protecting the privacy of visitors to our website www.businesswatersolutions.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, including any forms you may fill out.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personally Identifiable Information

Personally identifiable information, such as your name, business name, email address, and telephone number, and demographic information (like employee count) that you voluntarily give to us when you fill out a contact form or free trial request form on the Site.

Derivative Data

Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site. This may also include data collected by third-party analytics services like Google Analytics.

Data From Third Parties

We may use third-party services like Google reCAPTCHA on our forms to prevent spam and abuse. Your use of reCAPTCHA is subject to the Google Privacy Policy and Terms of Use.

3. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

Respond to your inquiries, free trial requests, and support needs.
Send you information about our products, services, and promotions that may be relevant to your request (you may opt-out).
Improve the operation and content of our Site.
Monitor and analyze usage and trends to improve your experience with the Site.
Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
Compile anonymous statistical data and analysis for use internally or with third parties.

4. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including data analysis, email delivery, hosting services, customer service, and marketing assistance.
Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

We do not generally sell your personal information to third parties. But in certain circumstances it may be shared and we may receive compensation for that sharing. Examples include: Service requests outside our service area.

5. Tracking Technologies (Cookies)

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. When you access the Site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site (e.g., reCAPTCHA might not work).

We use Google Analytics to understand site usage. You can learn about Google's practices by going to policies.google.com/technologies/partner-sites, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.

Google Ads & Conversion Measurement

We advertise through Google Ads. When you submit a form on our Site, we may share a hashed (one-way encrypted) version of the contact information you provide, such as your email address or phone number, with Google to measure the performance of our own advertising (a feature Google calls Enhanced Conversions). This information is encrypted in your browser before it is transmitted and is used to attribute conversions to our ads, not for Google's own marketing. To learn more about how Google handles this data, see the Google Privacy Policy.

Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

6. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

7. Policy for Children

We do not knowingly solicit information from or market to children under the age of 18. If you become aware of any data we have collected from children under age 18, please contact us using the contact information provided below.

8. SMS/Text Messaging

If you opt in to receive SMS text messages from us, we collect your phone number and message content to provide service-related communications such as appointment scheduling, technician arrival notifications, service updates, and customer support.

SMS Data We Collect

When you participate in our SMS messaging program, we may collect your mobile phone number, the content of messages you send to us, and your opt-in/opt-out status. This information is used solely to deliver service-related messages and customer support.

No Sharing of SMS Data

We do not sell, rent, or share your phone number or SMS opt-in data with third parties for their marketing purposes. Your SMS data may be shared with our messaging service provider solely for the purpose of delivering messages on our behalf.

SMS Opt-Out

You may opt out of SMS messages at any time by replying STOP to any message. For help, reply HELP or contact us at support@bwsholdings.com. Message and data rates may apply. For full SMS terms, see our SMS Terms & Conditions.

9. Your Privacy Rights:

Depending on your location, you may have certain rights regarding your personal information, such as the right to access, correct, or delete the personal data we hold about you. Please contact us using the information below to inquire about these rights.

Opt-Out

If you no longer wish to receive correspondence, emails, or other communications from us, you may opt-out by:

Using the unsubscribe link in the footer of any marketing emails you receive from us.
Contacting us using the contact information provided below.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

Business Water Solutions
PO Box 182, Rome, GA 30162
Email: contact@bwsholdings.com